Group CTO | PhD in Information Systems

Shaya Pourmirza

Official profile of Shaya Pourmirza. Group CTO at Atida, building the data, AI and platform foundations that let pharmacy scale across five European markets, with academic depth in information systems.

LinkedIn profile Google Scholar Book author
Group CTO AI + Data Leadership Academic Systems Research
Experience 15+ years in technology, IT and data
Leadership Group CTO scope across five European markets
Research PhD, h-index 8, 370+ citations
Public profile Speaker, panelist, reviewer, author

Executive technology impact

Business strategy, grounded in technology expertise.

Group CTO across five European markets, AI and data leader, and PhD-trained information systems researcher.

CTO-level operating leverage

  • Technology strategy that is understandable at board level and executable by teams.
  • Multi-market commerce, data and AI platforms designed for scale.
  • Architecture choices that make growth, cost and execution easier to manage.

Business-facing technology leadership

  • Group CTO scope across Atida markets in the Netherlands, Germany, Spain, France and Italy.
  • 100+ person technology organization across product, data, engineering and platform teams.
  • Budget, vendor, portfolio and M&A technology decisions with explicit business trade-offs.
  • Cross-market teams built around ownership, resilience and operating clarity.
15+ years in technology, IT and data, from software delivery to enterprise platforms
10+ years leading technology, product and data teams through growth and change
100+ person technology organization across five European markets
370+ Google Scholar citations, h-index 8, and a PhD in Information Systems

Core technology expertise

Composable commerce, AI and data, technology leadership.

Three areas where executive technology judgment matters most: commerce platforms that scale, data foundations that make AI useful, and teams that turn strategy into delivery.

01

Composable e-commerce: B2C and B2B

  • MACH, headless and API-first commerce architecture.
  • B2C and B2B journeys across catalog, pricing, checkout, fulfillment and service.
  • Platform modernization without losing business continuity.
02

AI and data foundations

  • No serious AI without data foundations: ownership, quality, context and governance.
  • AI initiatives connected to customer experience, pharmacy workflows, operations and productivity.
  • Prioritization by business value, adoption, risk and measurable throughput.
03

Technology and data leadership

  • Leadership across product, data, engineering, architecture and platform teams.
  • Operating models with ownership, delivery discipline and cross-market clarity.
  • Vendor, budget and integration decisions made with executive context.

Academic depth and executive profile

A Group CTO with a full research and professional track.

Now

Group CTO at Atida

  • Technology strategy, roadmap and operating model across markets.
  • Digital platform, product capabilities, data foundations and AI initiatives.
  • Leadership across product, data, engineering, enterprise architecture and platform teams.
  • Executive technology judgment shaped by academic work in information systems and adaptive collaboration.
PhD

Business Process Management and Information Systems

  • Google Scholar profile: Eindhoven University of Technology.
  • Research areas include Business Process Management, Information Systems and Service-Oriented Computing.
  • PhD from Eindhoven University of Technology.
Publications

Author, reviewer and academic contributor

  • 15+ peer-reviewed international publications.
  • Book: Runtime Party Switch in an Inter-Organizational Collaboration.
  • Author of cited work on architecture of business process management systems.
  • Reviewer and committee work across service-oriented, enterprise and cooperative information systems venues.
Mentorship

Teaching, supervision and technical community

  • Supervised 30+ bachelor and master students.
  • Teaching and research assistant experience at TU/e and Shiraz University of Technology.
  • Public speaker and panelist in data, product and microservice-related events.

Featured book

Runtime Party Switch in an Inter-Organizational Collaboration

  • PhD book and dissertation from Eindhoven University of Technology.
  • Focus: replacing a party during B2B collaboration at runtime while preserving autonomy and state continuity.
  • Research bridge between BPM systems, service-oriented architecture and adaptive enterprise systems.
Read the book
15+ peer-reviewed international publications
8 h-index across the publication record
30+ students supervised in software and data engineering
TU/e PhD in BPM and Information Systems

Public speaking and thought leadership

Executive themes for audiences that care about outcomes.

AI at operating scale

  • Data foundations first: ownership, quality, context and governance before model selection.
  • AI should sit inside operating workflows, not next to them as a side project.
  • The point is better decisions and higher throughput, not more experiments.

MACH, microservices and platform strategy

  • Composable architecture as business optionality.
  • Headless commerce and API-first product platforms.
  • Public speaking and panels in microservice-related events.

Data, product and digital pharmacy

  • Data, AI and product working as one operating capability.
  • Customer experience, pharmacist expertise, operations and trust connected in one system.
  • Omnichannel pharmacy across online, offline and cross-border journeys.

Adaptive systems and process research

  • Business process management systems.
  • Runtime party switching in inter-organizational collaboration.
  • Service-oriented and event-driven architectures.
  • Research translated into practical executive technology judgment.

Public profile

For the official profile, research record and public technology work.

LinkedIn Google Scholar ResearchGate